Same same but different – could be the title for our magazine issue 22 – bursting with pictures and interviews.
Same same because it’s about people who are passionate about their work and their product and their place in the world, different because their approaches and their processes and their products vary widely.
Same same, in a sense, is what it’s all about – we are all people made of flesh and blood, and most of us by far want to fill our place in the world as well and as conscientiously as possible.
Different because our conditions are very different, our means are very different and our expressions are very different.
Same same but different could be the headline for a long life as well – many of us have a continuous flow, same same – sometimes we may even be repeat offenders and iterate both success and failure more times than necessary – different because from the outside it may seem like a lack of continuity when we adjust our targets and the way we choose to get there.
Same same but different goes for SLOWFASHIONhouse as well – everything is business as usual, but we are closing our showroom in Stockholm on March 1, choosing to focus on our virtual universe – same same because that’s where we started – different because a number of Stockholmers had just discovered the pleasure of coming around to our office for a cup of coffee –
Happy reading: read MAGAZINE issue 22 here