Slow fashion, like slow food, is about real stuff, about high quality ingredients and high quality manufacture.

First of all because it’s the most appetizing — old school luxury.

But in regards to the environment, it’s also the most reasonable.

During the past week I was interviewed for a radio broadcast about the clothing industry from an environmental perspective, and got this question among other:  If we know that the clothing industry’s messy and that fast cheap clothes are the worst, then who’s responsible for turning things around?  Without hesitation my answer was, there as here: You as consumers are responsible, it’s you who decide what is worthwhile for us to produce — if you say no to cheap low quality products and yes to long lasting ones, it’s obvious what will be produced — but it has to be a loud and resounding NO and YES, and you have to be willing to sacrifice the ability to buy new things all the time to gain the pleasure of investing in the long term, be it wardrobe or whatever else.

Rigetta Klint